Who the heck am I ?


Steve Leeds

Music and recording Industry Experience

Siriusxm Satellite Radio, Nyc

Vice President of Talent and Industry Affairs, 2004 – present

n Currently serve as liaison between SIRIUSXM  and the entertainment industry, including music labels, film studios, managers, agents and promoters

n Work with programming team to create and support means of encouraging aggressive subscriber growth

n Launched artist-branded channels including Bruce Springsteen, the Who, Pink Floyd and the Rolling Stones

Virgin Records, Nyc

Senior Vice President of Promotion, 2002 – 2004

n Remarketed Rolling Stones catalog, two #1 rock tracks with A Perfect Circle

n Artists: Rolling Stones, A Perfect Circle, Courtney Love, N.E.R.D, Lenny Kravitz, Iggy Pop, Ben Harper, 

Universal/Motown/Republic Records, Nyc

Senior Vice President of New Technologies, 2002

Senior Vice President of Promotion, 1995-2002

n Played a major role in launching the most successful start up label in recent history

n Oversaw video promotional activities @ MTV, MTV2,VH1, Fuse, BET & CMT; created a monthly infomercial style program for MTV2 featuring Universal acts; relaunched/monetized web sites for Motown and Universal

n Artists: Elton John, 98Degrees, Nelly, 3 Doors Down, Godsmack, Erykah Badu, Chumbawamba, Cash Money Records, Jack Johnson

Island Records, Nyc

Vice President of Alternative Music & Video Promotion, 1994-1995

n Launched radio campaign for first new U2 album in 4 years “Achtung Baby”; relaunched Bob Marley catalog

n Artists: PM Dawn, Melissa Etheridge, U2, PJ Harvey, Elton John, Montell Jordan, Tone Loc

Plg/Polygram Label Group, Nyc

Director of Video & National Alternative Music, 1991-1993

n Launched debuts for Cranberries, La’s, Shakespear’s Sister; additional artists: Van Morrison, Meat Puppets, Salt-N-Pepa, Bee Gees, Paul Weller

Mtv Network, Nyc

Director, International Talent, 1990

n Launched MTV/Brazil and interfaced with international divisions of record labels to promote and utilize MTV as a global market vehicle. Developed plans and budgets for MTV/Asia. Launched and managed MTV radio syndication via Westwood One and Caballaro (Hispanic)

n Launched audio and video compilation business w/ partners Tommy Boy, Rhino and Jive

Director, Talent/Artist Relations, Special Projects, 1989-1990

n Acquired and managed musical talent for MTV sponsored tours; including the first Club MTV tour

n Managed independent label’s videos for acquisition

Director, Studio Operations, 1988-1989

n Directed daily operations of studio facility w/ operating budget in excess of $2.5 million

Director, On-Air Talent, 1987-1988

n Supervised on-air talent and all contracts; discovered and hired for MTV and VH-1: Adam Curry, Julie Brown, Daisy Fuentes, Peter Noone, Rosie O’Donnell & Adam Sandler. Negotiated return of original VJ Martha Quinn

n Named and co-developed “Headbanger’s Ball”, Club MTV and “Yo! MTV Raps” shows

Wwht-Tv and Wsnl-Tv, Newark-Nyc

Program Director and Station Manager, 1985-1986

n Conceived, programmed and managed the first full-time, profitable broadcast outlet for youth and music video programming. Achieved a 1.0 rating/2 share and weekly audience of over 500,000 viewers

Lefrak Entertainment Company, Nyc

Director of A&R (Talent Acquisition, Publishing & Records) 1984-1985

n Acquired song catalogues of Jim Croce and Roger Troutman; oversaw exploitation and admin of catalogues of Jimmy Webb, Paul Jabara, Bruce Roberts, the Young Rascals, et al

Blackheart Records, Nyc

Managing Director, 1983-1984

n Managed all marketing and promotion for artist-owned boutique label (Joan Jett)

Mca Records, Nyc

Director of East Coast A&R (Talent Acquisition) 1982-1983

n Signed Joan Jett and the Blackhearts for a multi-record deal; supervised all territory-based recording activities, including Musical Youth and The Fixx

Associate Producer

Bow Wow Wow, “I Want Candy”, 1982

n Charted for six weeks on Billboard Top 100, and Top 10 in England, Australia, Germany and France

Steve Leeds Independent Consultant, 1978-1982

n Founded the first regional promotion and marketing organization for rock radio. Notable successes included: George Thorogood; Graham Parker; John Cougar Mellencamp; The Cure; Hall and Oates; Sammy Hagar; Joan Jett; Beaver Brown; and the Stray Cats

n Launched Stiff Records’ US Operations

Atlantic Recording Corporation, Nyc

National Album Promotion Director/Atlantic/Atco Records, 1978

n Advanced and managed promotional tours for The Rolling Stones, Led Zeppelin, Foreigner, Emerson, Lake and Palmer, Yes and Genesis

Additional experience, honors and awards

Radio Experience

n News Producer, Voice of America: Far and Near-Eastern Divisions

n Disc Jockey, WDHA, WHFS, WOUR,

n Producer / Writer of daily and long-form syndicated radio features, Westwood One, Clayton Webster Corp., and Radio Today Entertainment

Industry Recognition

n Gold Award Winner, Music Video Producer, Houston International Film Festival, 1989

n Judge, Cable Ace Awards, 1987-1990 and the Tokyo Music Festival, 1990

n Instructor, William Patterson University (Music Industry Management, 2003-present), Belmont University/Mike Curb School (Music Industry,2004-2012)  Bergen Community College (music Industry 2012-present) and the New School for Social Research (Media Studies, 1987-1990)


Syracuse University, Syracuse, NY

M.S. Television and Radio

American University, Washington, D.C.

B.A. American Studies


6 Responses to “Who the heck am I ?”

  1. John Long Says:

    Happy New Year! Loved the story about Joe Galkin and WDAK. Larry James passed away Christmas Eve. Best wishes for continued success in 2011.
    John Long
    Georgia Radio Museum and Hall of Fame

  2. Mike Dillon Says:

    Is this Steve Leeds from NYC circa 1978-1979? My family knew a nice fella, as did I, from Little Italy.

  3. stevenl154 Says:

    doesn’t sound like me

  4. Dana Madalinski Says:

    I always bring my satellite radio wherever i go because it is great listening to music.;

    <a href="Find out about our new internet site too

  5. Lou Esposito Says:

    I’m Lou Esposito from the Capri’s. I met Steve for the first time today at the NJ Meadowlands Fair. Steve is a wonderful guy. He’s just very likeable, and couldn’t do enough for us. Hope to work with him again…

  6. maxx kenif Says:

    Good afternoon, my name is Maxx Kenif. I’m currently a senior at William Paterson about to graduate in the spring of 2017. I dropped a project and hope to see if you can take a listen. Thank you for your time.

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