I spent a couple of days last week in Barcelona for the annual Future Music Forum, which is developing into an important date on the music conference circuit. Later this week I will post some of the highlights of my opening address but first I am going to spend some time developing some of the white hot issues surrounding streaming that were raised at the conference.
In a really strong field, two speakers in particular stood out: Beggars head of strategy Simon Wheeler and PledgeMusic founder Benji Rogers. Their presentations and the conference as a whole were infused with a sense that streaming is changing everything, and more quickly than most people expected. This change is manifesting itself in three big issues:
- Deciding what streaming’s main role is
- What happens to the middling majority of artists
- How to monetize the relationship between artists and fans
- Time To Decide Whether Streaming Is…
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Tags: digital streaming