Streaming value shoots up in 2013 – but albums and singles sales dip

Tim Ingham Music Week 01/01/14

The value of music streaming in the UK surpassed £100 million for the first time in history in 2013 – but both album and single sales volumes were down on 2012.

According to new BPI/Official Charts Company stats, the overall value of the UK recorded music market was flat, down just 0.5% year-on-year to £1.04bn.

However, unit sales of albums across both digital and physical formats showed a 6.4% decline to 94m, whilst single sales dropped for the first time in recent history by 3.4% – with a 182.2m total over the year.

The overall value of singles sales was down 1.6% to £167.8m, while the overall value of the albus market dropped 3.6% to 772.1m.

Sales of CD albums were down sharply yet again, by 12.8%, but claimed more than 60% of all albums sales across the year. Vinyl album sales continued to grow, up 101% on 2012.

The reason the market was able to remain flat despite these declines is clear: the booming growth in streaming services, which claimed around 10% of the total value of the UK recorded music market.

Until now streaming data has not been included in the published UK market figures, but the BPI has calculated that in 2013 the value of premium-account subscriptions to audio streaming services such as Spotify and Deezer stood at £103m.

This figure excludes revenues from advertising that funds free streams and revenue from audio-visual streaming services such as YouTube, but represents a 34 per cent rise on 2012 figure of £77m.

Interestingly, stats from retail trade body ERA show that the overall value of digital (downloaded) music in 2013 grew, up 3.5% to £397.2m. Physical music value declined 7.6% to £542.7m.

UK fans are estimated to have streamed 7.4 billion songs from audio streaming services over the past 12 months – double the levels of 2012 – with Arctic Monkeys the most streamed artist.

Meanwhile, digital album sales were up 6.8% year-on-year, claiming 34.7% of the market.

The biggest-selling album overall was Now That’s What I Call Music 86, which sold 1.1m copies. One Direction’s Midnight Memories was the biggest-selling artist album of the year, with 685,000 sales in just six weeks.

Passenger had the most successful single of the year among British artists – the million-selling Let Her Go.
The biggest-selling singles overall were Blurred Lines by Robin Thicke, Pharrell Williams and T.I. followed by Daft Punk’s Get Lucky ft. Pharrell Williams and Nile Rodgers, and Avicii’s Wake Me Up.

The most successful digital artist album of 2013 was Bad Blood by Bastille, while the most streamed artists were another British act – Arctic Monkeys. Arctic Monkeys also prevailed as the biggest-selling artists on vinyl in 2013 with album AM.
Commenting on the figures and the surge in streaming, BPI Chief Executive Geoff Taylor said: “The success of digital music in 2013 surpassed all previous records – we celebrated the one billionth track download, counted four million-selling digital singles, and streamed more than 7 billion songs. As digital music moves into the streaming era, the prospects for future growth in the UK music market look strong.”
BPI Chairman, Tony Wadsworth CBE added: “The British public’s affinity for British music is alive and kicking! For an impressive ninth year in a row, a UK artist signed, developed and supported by a British record label has claimed the best-selling artist album on home turf. The hat-trick of chart achievements from One Direction, Bastille and Arctic Monkeys has certainly set a high benchmark for UK acts to follow in 2014, but we say watch this space.”

RETAIL VALUE – ALBUMS, SINGLES AND AUDIO STREAMS
Format 2012 2013 2013 +/-

Albums £800.8m £772.1m -3.6%
Singles £170.5m £167.8m -1.6%
Subscription Streaming £77m £103m +33.7%
TOTAL £1,048.4 £1,043.0m -0.5%

© BPI / Official Charts Company

ALBUMS – UK MARKET VOLUMES BY FORMAT FOR THE PAST 5 YEARS: 2009 – 2013

Format 2009 2010 2011 2012 2013 2013 share % 2013 +/-
CD 112.5m 98.5m 86.2m 69.4m 60.6m 64.4% -12.8%
LP 0.219m 0.234m 0.337m 0.389m 0.781m 0.8% +100.8%
Digital 16.1m 21.0m 26.6m 30.5m 32.6m 34.7% +6.8%
Other* 0.146m 0.104m 0.052m 0.147m 0.073m 0.1% -50.5%
TOTAL 128.9m 119.9m 113.2m 100.5m 94.0m 100.0% -6.4%
* ‘Other’ includes Cassette, MiniDisc, DVD Audio, DVD Video, DMD and 7″ box set albums.

© Official Charts Company

SINGLES – UK MARKET VOLUMES BY FORMAT FOR THE PAST 5 YEARS: 2009 – 2013

Format 2009 2010 2011 2012 2013 2013 share % 2013 +/-
7” vinyl 0.222m 0.152m 0.123m 0.096m 0.129m 0.1% +34.0%
12” vinyl 0.110m 0.067m 0.063m 0.055m 0.088m – +60.3%
CD singles 2.5m 1.9m 1.1m 0.617m 0.359m 0.2% -41.7%
Digital singles 148.8m 158.6m 175.1m 183.3m 175.6m 96.4% -4.2%
Other* 1.154m 1.142m 1.513m 4.448m 6.011m 3.3% +35.1%
TOTAL 152.7m 161.8m 177.9m 188.6m 182.2m 100.0% -3.4%
* ‘Other’ includes DVD, DMD, Digital Bundles and Cassette Singles.

© Official Charts Company

VOLUME OF TRACKS STREAMED – AUDIO SERVICES (* include subscriptions and ad-funded streaming but excludes streams from audio-visual services, such as YouTube)
2012 2013 2013 +/-
3.7bn 7.4bn +100%

© Official Charts Company
MOST STREAMED ARTISTS 2013
Pos. Artist
1. Arctic Monkeys
2. Bastille (‘Bad Blood’ was also the most downloaded artist album of 2013)
3. Daft Punk
4. Eminem
5. One Direction
6. Imagine Dragons
7. Macklemore & Ryan Lewis
8. Calvin Harris
9. Drake
10. Rihanna
© Official Charts Company
OFFICIAL ARTIST ALBUMS CHART 2013
Pos. Artist Title Label Company
1. One Direction Midnight Memories Syco Music
2. Emeli Sandé Our Version Of Events Virgin
3. Michael Bublé To Be Loved Reprise
4. Robbie Williams Swings Both Ways Island
5. Olly Murs Right Place Right Time Epic
6. Bruno Mars Unorthodox Jukebox Atlantic
7. Rod Stewart Time Decca
8. Arctic Monkeys AM Domino
9. Gary Barlow Since I Saw You Last Polydor
10. Ellie Goulding Halcyon Polydor
© Official Charts Company

OFFICIAL ARTIST SINGLES CHART 2013
Pos. Artist Title Label Company
1. Robin Thicke/T.I./Pharrell Blurred Lines Interscope
2. Daft Punk ft. Pharrell Get Lucky Columbia
3. Avicii Wake Me Up Positiva/PRMD
4. Passenger Let Her Go Nettwerk
5. Naughty Boy ft. Sam Smith La La La Virgin
6. Katy Perry Roar Virgin
7. Macklemore/R.Lewis/Wanz Thrift Shop Macklemore
8. Pink ft. Nate Ruess Just Give Me A Reason RCA
9. OneRepublic Counting Stars Interscope
10. Justin Timberlake Mirrors RCA
© Official Charts Company
2013 ALBUMS FACTS & FIGURES (based on Official Charts Company data)
• One Direction’s Midnight Memories was the fastest selling album of 2013, shifting 237,000 week one.
• The longest running Number 1 album of 2013 is a tie between the Motion Picture Cast Recording of Les Misérables, Richard And Adam’s The Impossible Dream and Robbie Williams’ Swings Both Ways.
• Britain’s Got Talent runners-up Richard And Adam’s The Impossible Dream spent the most consecutive weeks at Number 1 in 2013 (4).
• In November, Robbie Williams’ Swings Both Ways became the 1000th album to top the UK’s Official Albums Chart.
• In April, with 67 consecutive weeks in the Top 10, Emeli Sande’s Our Version Of Events set a new chart record for an unbroken run from release in the Top 10 by a debut album. It overtook a record held by The Beatles Please Please Me for 60 years.
• British artists dominate the year end albums chart, accounting for 60% of the Top 40 (24/40).
• The percentage is higher in the Top 10, with 8 of the Top 10 artist albums belonging to British artists.
• US acts account for a quarter of the Top 40 (10/40).
• Canadian artists account for 7.5% (3/40) with Michael Bublé being responsible for two of those.
• France (Daft Punk’s Random Access Memories) and Barbados (Rihanna’s Unapologetic) account for 2.5% of the Top 40 with one album each.
• Male solo artists account for 45% of the Top 40 biggest selling albums of 2013 (18/45).
• The percentage is higher in the Top 10 (60%).
• Groups account for 35% of the Top 40 (14/40).
• Groups account for 20% of the Top 10.
• Female artists account for 17.5% (7/40).
• Female artists account for 20% of the Top 10.
• The remaining 2.5% of the Top 40 belongs to cast recordings (ie; the cast recording Les Misérables).
• One Direction (Midnight Memories #1 and Take Me Home #22) and Michael Bublé (To Be Loved #3 and Christmas #29) each have two albums in the Top 40.
• 60% (24/40) of the Top 40 were released this year (2013), 35% (14/40) were released in 2012, and 5% (2/40) were released in 2011.
• 15% (6/4) of the Top 40 albums of 2013 were debut albums released this year.
• Bastille’s Bad Blood is the biggest selling debut album released in 2013 (Number 11) Followed by Rudimental’s Home (17), James Arthur’s debut self-titled album (30), London Grammar’s If You Want (33), Tom Odell’s Long Way Down (34) and Disclosure’s Settle (40).

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